ArchivesPosts Tagged ‘visual identity’

In April I had a chance to prepare new brand identity for HERstyle, a fashion label from Australia. Some requirements were specified right at the begging, as for example fashion agent wanted a letter-mark or monogram type of logo, in black&white colours. Brand’s promise is to bring quality and style back into the market and make it available for boutiques. That’s why I decided to create a logo in a classy & elegant style with a simple yet unique logo mark combined with a business name presented in a light & modern font. When logo was created, I also prepared business cards, swing tags and garment labels.Continue Reading

I’m really proud of this project. Few weeks ago I was offered to do the branding for a startup company from USA, which is going to produce wireless bluetooth audio devices for helmets and hats. I accepted it right away as very seldom I have a chance to design a logo which later on is used at products or packaging.
The company is called AudioNoggin and is located in California, USA. As a point of background information I was told that in north american slang „Noggin” is for „Head” or „Brain”. It took me really quite some time to come up with ideas and I spent a lot of time on making hand-sketches which were somehow linked with my main ideas: head, helmet, wireless, letter „a”. I was really happy when one of my concepts was chosen by a client for further adjustments.
I think in this logo I managed to capture all key elements, as by retransforming a futuristic looking letter „a” I also showed a head in a helmet which at the same time symbolizes a wireless functions of the product. One of main advantages of this graphics is a possibility to scale it down when it will be applied on the product, which will be really small, as helmet-mounted speakers will be less than 2cm.
After completing a logo project I also designed business cards, letterhead, envelope and shipping labels.
Now I can only wish this product will be successfully launched on the market, as I can’t wait to see it implemented.Continue Reading