ArchivesCategory: Identity

I’m really proud of this project. Few weeks ago I was offered to do the branding for a startup company from USA, which is going to produce wireless bluetooth audio devices for helmets and hats. I accepted it right away as very seldom I have a chance to design a logo which later on is used at products or packaging.
The company is called AudioNoggin and is located in California, USA. As a point of background information I was told that in north american slang „Noggin” is for „Head” or „Brain”. It took me really quite some time to come up with ideas and I spent a lot of time on making hand-sketches which were somehow linked with my main ideas: head, helmet, wireless, letter „a”. I was really happy when one of my concepts was chosen by a client for further adjustments.
I think in this logo I managed to capture all key elements, as by retransforming a futuristic looking letter „a” I also showed a head in a helmet which at the same time symbolizes a wireless functions of the product. One of main advantages of this graphics is a possibility to scale it down when it will be applied on the product, which will be really small, as helmet-mounted speakers will be less than 2cm.
After completing a logo project I also designed business cards, letterhead, envelope and shipping labels.
Now I can only wish this product will be successfully launched on the market, as I can’t wait to see it implemented.Continue Reading

One of the clients for whom I worked in December, came back to me with a new project in January. This time client asked me to prepare full visual identity for his new start-up company – nextGENweb. This company is going to provide high quality web design, branding, e-commerce services and solutions to business across the UK. I was given very few information at the start, but most important for a client was to get a simple logo, which communicates 3 things: Creative, Modern, Fresh. As project’s brief was not really specific, I had to prepare various concepts and one of them grabbed an attention of my client. When logo was finalized & approved, then my next task was to design a look of letterhead, envelope and compliment slips. Here you may see the final result.Continue Reading