29sty

Several weeks ago I was hired to design a logo for a new fashion label from Australia. The brand is called thanh hà. It took few rounds of revisions and creating various concepts before we came to the final look of the logo. At the end, together with client we decided to create a very minimalistic logo, created from initials enclosed in a square shape, combined with a very thin font. This brand is designed for the woman who loves art, and quality fashion, yet is still price-conscious. All clothes are designed in-house at the studio & showroom in Melbourne.Continue Reading

27sty

The bad side of selling logos via logo stores is, that sometimes I even have no clue who decided to buy my logo. In case of the logo I’m presenting today, the buyer remained anonymous, so I know nothing about the business, for which this logo is going to be used, although I assume it will be travel related. At least when I created that logo, I had in mind the idea of using one of the letters in the company’s name to point out a destination, a target. I think I achieved that effect in a very simple way, and it looks someone liked it also, as he decided to purchase this logo.Continue Reading

26sty

Here’s a simple T-shirt designed for Boca Dance Studio Company from Boca Raton, in Florida, USA. Studio was founded in 1983 and its’ primary focus is to offer the joy of dancing to any interested student regardless of age or ability. They were looking for a black T-shirt with a large slogan on the front, and at the back I was asked to place lots of quotes around the logo. I decided to use very bright colours to make the design more cheerful and handwritten fonts to make it less formal.Continue Reading