Some weeks ago I was successful in creating a logo for a contest held at 99designs by OA Recruitment National Group from Australia. I was happy to see them coming back to me with an assignment to design a new cover for their workbook, which they hand over to people participating in OA’s trainings. OA evaluate and train salespeople to build stronger sales teams and improve sales performance. Their methods focus on Neuro Linguistic Programming (NLP) and Emotional Intelligence. By getting the way that people think about sales is for OA the first step to understanding how to achieve great results. At the end I prepared not only the cover, but also the layout of inside pages which is carried forward into the body of the workbook and can be also used for possible handouts. Below I posted few concepts of the cover. The one in the middle was chosen by customer and became the base for creating layout of inside pages.