Last week I had a great opportunity and privilege to collaborate with Geoffrey Good, internationally recognized New York-based jewelry designer and also a professor at Fashion Institute of Technology, which is a State University of New York college of art, business, design, and technology connected to the fashion industry. I’m extremely proud of the final logo, which was designed in a very close cooperation with customer, whom I met thanks to his project posted at I was able to create this logo thanks to very frequent & constructive feedbacks, guiding me in the right direction. I would love to work on more projects like this, with customers willing to invest their time and to share their opinions, what helps to create a logo of which I’m extremely happy at the end and customer is also pleased with final outcome.

As his private brand for jewelry is expanding, Geoffrey Good wanted to clarify and reinforce its identity. Main requirement stated in the project brief was to design a logo that uses both a word mark (full name) and has a coordinating letter form of initials (GG) that can be used as a maker’s mark on our pieces at a very small scale. All had to be elegant and minimal – unusually fine in every sense. With this design, I managed to beat 138 entries by 26 other designers. But most important for me was to have a chance to design a unique & minimal logo for a true artist and professionalist. I highly recommend you to visit Geoffrey Good’s website, where you can admire his jewelry (

Geoffrey Good

Geoffrey Good (black)