From time to time I join contests on 99designs.com in which stationery set needs to be designed. Recently I managed to complete a project for Calmac Group, which is managing the Alternative Investment Fund known as Traditional Brand Funds. This fund invests in real estate. They have offices in Newport Beach, California and on Wall Street in New York.
My job was to create a high quality full set of stationery, including letterhead, envelopes, business cards, business folder and shipping labels. As representatives of Calmac Group meet with institutions such as banks, universities, pension plans and are asking for capital investment into their fund, so whole stationery set had to be serious and yet clearly look like it has been designed to be the best. On the other hand it could not to be boring. So it was most important to find a balance and design it in a such way to attract an attention. I’m really glad I had a chance to complete a project for a serious financial company.