In a last few days I was working for via 99designs.com for an American company called Nerve Watch. Contest holder had a clear vision what his logo should look like, so I only helped to translate his vision into vector graphic. I’m very proud as one of the designs I made was chosen at the end, so I would like to share more about this project.
Nerve Watch monitors the functional integrity of certain neural structures (e.g., parts of the brain, spinal cord and peripheral nerves) during surgery. The purpose is to reduce the risk of damage to the nervous system, and/or to provide functional guidance to the surgeon and anesthesiologist.
What I do: Interoperative Neuromonitoring. I monitor patient’s nervous system during surgery. It’s a check and balance for the surgeon. If he irritates a nerve, I let him know so he can make adjustments as necessary. I can also tell if patient’s limbs are falling asleep, if they’re light on anesthesia, among other things.
What I need to convey: I provide protection for the patient, doctor and hospital. For the patient, I am an extra layer of security. For the doctor, I can let him know of effects that he cannot visibly see, giving him confidence in moving forward in complex manoeuvres. For the hospital, I lower liability and decrease the chance of something going wrong. To do this, I must be knowledgeable, dependable, trustworthy and readily available.
Contest holder had a clear vision what his logo should look like. I only helped to translate his vision into vector graphic. Main idea was to use N and W letters in a form of waves incorporated into a round object representing the screen of equipment used for monitoring.