In April I had a chance to prepare new brand identity for HERstyle, a fashion label from Australia. Some requirements were specified right at the beginning, as for example fashion agent wanted a letter-mark or monogram type of logo, in black&white colours. Brand’s promise is to bring quality and style back into the market and make it available for boutiques. That’s why I decided to create a logo in a classy & elegant style with a simple yet unique logo mark combined with a business name presented in a light & modern font. When logo was created, I also prepared business cards, swing tags and garment labels.