One of the recent contests which I won at 99designs.com was launched by Dental Cervera, the biggest supplier of dental equipment in the east coast of Spain. It’s a family business established 80 years ago, known for the quality of service and the top brands carried. in the project brief client specified, that he looks for a serious & modern design, in which a deer or a deer’s head should play a main role, as deer is in the coat of arms of the Cervera family. Here you can see the final look of the logo. With this design, I managed to beat more than 100 entries from 17 other designers.