Recently I was asked by the owner of a small US start-up company, to create a logo for his new business. Brand’s name will be Infinity Tutoring, so I decided to reflect it also in the logo, which symbolizes the continuous and never-ending nature of tutoring process, in which knowledge is being shared by a tutor with a student. The purpose of tutoring is to help students help themselves, or to assist or guide them. Tutors do not provide answers, but rather assist in problem solving, in getting answers.